Social Marketing Man

Social Networking sites are major implementation o...

2011-07-14T03:34:04.466-07:00

Social Networking sites are major implementation of Web2.0.They have changed the face of internet .They help to drive traffic towards our sites. But in the case of social networking sites the target audience will be less .But where as an SEO leads us to required target audience. socialnetworkinglist

This is one of the best internet marketing books I...

2009-05-18T13:35:00.000-07:00

This is one of the best internet marketing books I've read in a LONG time, and I've read quite a lot of them.

George clearly knows what he is talking about. His background in e-commerce from 1Shoppingcart.com definitely shows. His explanation and break down for both online and offline businesses was articulate and clear. This book shows how businesses big and small can use social media to expand their reach and not only monetize from their users but grow their influence.

This is definitely one book I would recommend to my friends and associates.

Sean McAlister
http://www.jvproductlaunch.com

If you want to get succeed online, or you want to ...

2009-04-28T19:39:00.000-07:00

If you want to get succeed online, or you want to know how to tie all the buzz of social media together, the Social Networking Manifesto is manditory reading material.

People pay thousands of dollars to learn this same material through courses and workshops and George and Kean are graciously offering it for in this book. Set aside time to read this book now!

Andrew Hewitt, bestselling author of The Power of Focus for College Students www.AndrewHewitt.orgBestselling author of The Power of Focus for College Students and co-creator of Trump University's Start Right! How to Launch a Great Career www.AndrewHewitt.org

George,

Thank you for answering the call to...

2009-03-31T18:21:00.000-07:00

George,

Thank you for answering the call to help those that don't know what they are doing wrong. Social Media is an artfully walked medium.

Despite how I felt, the cold harsh truth was: I ...

2009-03-31T11:16:00.000-07:00

Despite how I felt, the cold harsh truth was: I was falling behind the times and if I didn’t learn these new ways of communicating, I would no longer be able to compete with others in my field. I had no other choice. I had to embrace technology – not just what I thought was important but, I had to be open to learning all of the time. Many of my clients feel this way about Web 2.0, specifically social networking.

Facebook, Twitter, MySpace, Squidoo, Linked In…which one? Where to spend their time? Why should they spend their time on any of these sites? How will this new way of communicating impact their business? And, how will they maintain this new way of communicating?

One of the fastest, easiest ways to learning it is “The Social Marketing Manifesto” by George Tran, the programmer who created 1shoppingcart. “The Social Marketing Manifesto,” is a very well-written, well-thought-out, and well-researched 154-page e-book that helps you quickly understand the culture of social media networks, has great advice for how to monetize, and this book, “The Social Marketing Manifesto” reviews numerous tools to set up your own social media network and/or participate more effectively on existing platforms.

The price is fair and won’t break the bank! This is an information jam packed e-book that will provide you with the foundation needed to fully understand social networking.

This book is not just for the internet businessper...

2009-03-28T12:50:00.000-07:00

This book is not just for the internet businessperson. It offers valuable advice, insights, and tips for any administrator or manager on how best to serve and communicate with your customer. I will be sharing The Social Marketing Manifesto with my educator friends and healthcare colleagues, as well as implementing its ideas in my work.

This book is a must read for anyone wanting to lea...

2009-03-26T16:23:00.000-07:00

This book is a must read for anyone wanting to learn about or capitalize on web 3.0 and the future of internet technology. The Social Marketing Manifesto not only provides insight into where the net is headed, but is also a step by step guide on how you can monetize this evolution!

Whether you are looking to build your own social networking website or just interested in learning about social media – this book is a no brainer and is an absolute steal at the price listed. I make sure all my clients read through and understand the principles of this book before building their own social networking website.

Thanks again George!

Mathew Paul
Ehive Inc.

"The Social Marketing Manifesto" has helped us pla...

2009-03-22T21:30:00.000-07:00

"The Social Marketing Manifesto" has helped us plan for our own social networking site. It guides you through everything, step by step, so you can plan for a successful site.

Author George Tran explains why social networking is gaining not only in popularity, but in marketing power. The importance of social equity cannot be overlooked in today's marketplace. He explains how to make this model work for information marketers, non-profits, schools and more.

Since George is well-versed in business, he teaches how to develop your key business objectives and how to handle the monetization of your social network. He covers the secrets to a successful social network and talks about the challenges facing those creating one.

Having talked with George, it is clear he knows this topic backwards and forwards. If this is an area you're considering for your website, read this book. It will get you started in the right direction from the very beginning.

Hi being very new to Twitter in the Uk, I found yo...

2009-03-20T17:40:00.000-07:00

Hi being very new to Twitter in the Uk, I found your article very interesting. Having spent the past couple of weeks trying to 'Hit the right Spot!' with it.

From a business point of view you, I can see the Marketing potential, for an immediate responce to content that can be sent out ie 'Flash Offers'or 'Last minute Deals', I think for a Restaurant in a busy city this would work fantastically for example Lunch time offers or early Diner promotions.

But I'm finding it much harder to set out a corporate face for our hotel business which is primerilly a people business, I know that must sound very strange. Getting our message across and interacting with customers via DM, as Private Messages are not published in your timeline. @Replies Sitting in your tiemline are much more confuseing to follow as looking back though the updates may involve a little longer search.

How best can we make it work, Firstly offering Twitter Polls has not engaged anyone to reply ?

Downloadable Coupons ? Non Limitable / Untrackable ? And Picture messages well more informative than interactable.

Great content George. Your book has prompted me to...

2009-03-20T15:55:00.000-07:00

Great content George. Your book has prompted me to reconsider some parts of my current member site and consider starting a 2nd site when i360connect is accepting new clients. If you want to understand Social Marketing, read the "The Social Marketing Manifesto"

George, that's a very nice, concise article wi...

2009-03-20T02:03:00.000-07:00

George, that's a very nice, concise article with some practical suggestions for using Twitter correctly. You have a good list of people to follow, too. I know Kirt & Mari and know of John Reese and follow them all. The name Robert Grant didn't ring a bell with me, but it turns out that I'm following him anyway. Your concept of paring down your follow list to just a few that you really want to keep up on is very intriguing. That is not how I've done it. For the most part I reciprocate follows (about 70-75%) plus I add & follow more people that don't follow me and I keep it pretty even. I have about 950 followers and I'm following about 929, which is OK, but there's no way that I keep up on all the Tweets of the ones I'm following.

I might try a strategy that I heard someone else expound and that is to set up a new Twitter ID & with that ID I'd only follow people who I think have excellent content that would be highly beneficial for me to review regularly. I would probably keep that list pretty small - maybe only 20 or 30 people. I think that would serve a completely different purpose.

I heard this guy say he uses different Twitter ID's for different purposes and I think he had 4 or 5, but that seems a bit much to me. One was a "play", socialize, & party ID and the others were all different businesses that he had. It's an interesting concept. I wonder if very many people do that? Anyway, thanks for the blogpost ideas and now I have a new person to follow on Twitter: www.Twitter.com/GeorgeTran

David ZenDoc
www.Twitter.com/ZenDoc

P.S.: someday I'd like to get your ideas on 1ShoppingCart & various competitors.

Thank you Michael! That's a great idea! I have a...

2009-03-19T22:32:00.000-07:00

Thank you Michael! That's a great idea! I have amended the article and ask people to re-tweet it!

Have a great day.

George,

These are all terrific suggestions....

2009-03-19T22:25:00.000-07:00

George,

These are all terrific suggestions. Well done compiling them all in one place.

I would also recommend adding a line-item about Re-Tweeting. I'm a big believer in passing along and sharing informative tweets from others, so I try to make sure a reasonable percentage of my tweets are re-tweets.

When asked to explain what this means, I typically respond by saying "Re-tweet is 'pay it forward' put into action."

Cheers,
Michael

----
Michael E. Rubin
merubin@gmail.com // 847-370-3421 // twitter: merubin

If you've been around the Internet marketing world...

2009-03-19T14:49:00.000-07:00

If you've been around the Internet marketing world for any time at all, you've come across 1ShoppingCart.com and all its rebranded variations. Many of the gurus use this software to run their downloadable e-products, their autoresponders, newsletters, etc.

The programmer who created 1shoppingcart is George Tran, and George has just released "The Social Marketing Manifesto," a very well-written, well-thought-out, and well-researched 154-page e-book that helps you quickly understand the culture of social media networks, has great advice for how to monetize, and reviews numerous tools to set up your own social media network and/or participate more effectively on existing platforms.

George Tran is a social marketing genius! He's a ...

2009-03-19T14:47:00.000-07:00

George Tran is a social marketing genius! He's a trailblazer among trailblazers, who reveals all in, "The Social Marketing Manifesto." His book is an absolute game-changer in the world of marketing, reputation mangement, brand building, and online visibility.

"The Social Marketing Manifesto" reveals things that you won't learn anywhere else, and will absolutely give you an advantage in the online and offline world. Every business, organization, and agency, and every person involved within them, needs to put everything else aside and read this ground-breaking work of art right now!

You'll be able to clearly define your professional and online life in two distinct parts - the wasted days before you read "The Social Marketing Manifesto," and the enlightenned days after.

What if there was a tool that could radically improve your marketing efforts, absolutely transform your brand-building strategies, and dramatically balloon your visibility? What if word-of-mouth and the power of technology were silent, aggressive, tireless salespeople for you and your business? What if all this was staring you in the face right now, in "The Social Marketing Manifesto?" Would you take advantage of it? Would you make the move that will dramatically change your life and your results? You can be sure that your competitors will.

Peter Leeds
The Penny Stock Professional

I completely agree. The government should really e...

2009-03-10T11:59:00.000-07:00

I completely agree. The government should really emphasize on the small businesses and entrepreneurs rather than handing out free money. Plus these small businesses are the one who can solve your un-employment concerns.

Congratulations on the book George!

This i...

2009-02-27T10:35:00.000-08:00

Congratulations on the book George!

This is such a great book because George is a business man first and foremost, not just a software geek, so his perspective is different from most, if not all, software vendors. He's focused on the bottom line and how to use tools to generate income. That makes a huge difference in how he approaches software.

If you are at all interested in making money in social networking/membership websites, you need to read what George has to say.

Douglas Rice

Hi George,
Check out my blog. You and I are wri...

2009-01-06T05:54:00.000-08:00

Hi George,
Check out my blog. You and I are writing about similar things. The link is:
http://lenrosenmarketing.blogspot.com

Len Rosen

Hi George, Brad here...

Your quote "People ...

2008-12-23T19:32:00.000-08:00

Hi George, Brad here...

Your quote "People join your membership site for the content BUT THEY STAY FOR THE COMMUNITY" is now pasted on the wall next to my monitor.

We've learned first-hand that the "Power of Compounding" is the secret ingredient in the success recipe for a subscription site.

Solving the attrition problem turns a modest number (25) of modest fee ($12.95) subscribers a week into $100K within the first 12 months. Wow, how easy is that?!

With a powerful engine like this in their business it's no surprise that AOL was able to be the tail that wagged the dog when they bought Time Warner. They had the cashflow to accomplish anything they set their minds to.

You've been a blessing to us in our endeavors to build our subscriber base. Your strategies and tactics have enabled us to change our first year income goal from $100K to $1M. Thank you for your inspiration and rock solid advice. We couldn't have done it without you.

For the record we're having a celebration party in Malibu in October. Mark your calendar. You're invited!

Best regards,
Brad

Thanks Jason!

Love your show. I follow it ...

2008-12-23T14:17:00.000-08:00

Thanks Jason!

Love your show. I follow it religiously. Great update on industry news.

Sincerely
George

George,

These are excellent thoughts on mem...

2008-12-23T12:54:00.000-08:00

George,

These are excellent thoughts on membership sites. They have been a profitable model for quite some time, but it is definitely coming into its own even more with the social media age.

The transactional launch model can be very profitable, but it has its limits. You made a great point about how having a membership site helps overcome the need to constantly launch.

George,
You know I am a big fan of yours - I ha...

2008-12-21T10:26:00.000-08:00

George,
You know I am a big fan of yours - I have a high respect for your knowledge and expertise. You are an excellent and valuable coach and you are definitely the guru of social networking. I have visited and watched the videos on www.i360connect.com and I love this new project of yours. I have an organization I'm working with that may benefit greatly by adding a social networking component to it and I will be emailing you some information about it in the next day or so. Happy Holidays to you and your family!
Dawn Santillo
dawnsantillo@linx2heart.net
716-913-5492

Thanks, George. Great, simple explanation of soci...

2008-12-21T10:13:00.000-08:00

Thanks, George. Great, simple explanation of social networking. Looking forward to reading your other blogs!
Dawn Santillo

I agree with you about Women. Women are natural s...

2008-12-18T19:56:00.000-08:00

I agree with you about Women. Women are natural social networkers, and I think in the new economy, we will see more and more successful women getting into the "mom"/coach role in business. About time I say!

Thanks for your comment.

In some ways, the video does make me wary of the n...

2008-12-18T19:34:00.000-08:00

In some ways, the video does make me wary of the new definition of social marketing that is occurring, partly because part of my job deals heavily with people with very limited access to technology due to class issues. These people live in remote communities with no library - they sometimes lack phones. Yet there are ideas that need to be marketed do them through a form of social entrepreneurship. It is done, however, in exactly the same way - by building trust networks through relationship forming with friends.

In a way, this folds into the use of language and culture. This is a cohesive marketing strategy only in a first world country for those from the same cultural background who use the same language. While that may not be able to be overcome, and may not necessarially be a problem at all, it's worth recognising that if you aren't from a similar enough background, it may not work.

There was an excellent metaphor in use, and I agree on pictures and imagery and decorations on blogs, however one needs to remember Fitz's Law as well as information saturation and 'skip style' reading. Put a lot of images on your blog, and you're going to create a lot of background noise. Things need to be partitioned in order to give emphasis to desired elements.

Also, I am a little disturbed that he goes into 'you're speaking martian' when talking about how women socialise when discussing chatting as a metaphor for online communication. He said he would love to know - seriously, why not ask! Do some research, check it out if you're serious!

The longer he goes on, the more he addresses a specifically masculine audience, and it is unfortunately needless and rather offputting. Social marketing is about people, not a particular gender. Ironically, women have traditionally been denigrated for having conversational and soft skills in business (networking) when real business people need to be 'tough'. Now they're being set aside because they don't do it the way 'normal' is, where normal is masculine rather than the way humans just naturally operate. Unfortunately, this is hardly the first time I've come across throw away comments like this in discussion of digital cultures and marketing.