Sunday, December 14, 2008

Is Internet Marketing Dead?

Social Media/Social Networking has certainly changed the way consumers interact with companies, especially in the area of information marketing.

Back in the days of old, customers are sent to a squeeze/sales letter page, and the expectation is they would either buy from you or give you their email address. While this model is still the prevailing sales model for many websites, more and more people are waking up to the fact that as consumers change their habits, so too do marketers need to evolve. Those who don't may flounder by the way side.

Social networking, social marketing is a hot topic. Everyone is talking about it. It seems like it's pretty overwhelming. It's hard to get one's head around all these new concepts. Where does one even begin?

This blog is designed to help you navigate the complex landscape of social media and explain basic concepts to help you grow your business and improve sales.

If the tried and true method of Internet Marketing 1.0 is evolving, one needs to understand what Internet Marketing 2.0 means. Below is a brief video that explains the difference.

This is an interactive blog, and your feedback and input is greatly appreciated. In other words, please post a comment....good or bad. Ask me questions.

1 comment:

  1. Stop Trying to sell your company, and start trying to serve your client in an open and transparent way and you will see. far better results.

    The days of brute force advertising are over, the new age of advertising is loving your clients into a sale.