I've always wondered how Twitter is going to monetize. Twitter is now being used everywhere by a lot of people from Restaurant owners, to celebrities to politicians. Some people; like Obama have many thousands of followers...many of whom use SMS(text messaging) to receive their Tweets. As a technologist, I know sending SMS messages costs anywhere from .5 to 2 cents per SMS. When you add this up among the millions of messages sent...this adds up to an astronomical number. Not to mention the bandwidth, infrastructure and employee costs of running the service - all with no apparent revenue model.
One guess is they will be using their website to draw advertising and possibly piggy back on the tweets...but, the 140 character limit really makes marketing very hard to fit with the tweet.
Well, today I found the answer: They are selling a co-branded device with Motorolla called the "Wingman." It comes with a subscription service for 2 years at beween $29 to $39/m. The Wingman is pretty cool. It has real time connections with other tweets so you can see where other people talking about the topic you're interested, and where they are tweeting from (if they are tweeting from the Wingman).
My concern is, why would I want to carry yet ANOTHER device when I have an iphone with cool iphone apps? Why wouldn't someone just build a cool iPhone app to stream Tweets that link into the Twitter API? I use Twitterific on my iTouch to read my Tweets when I am not at my computer.
You can read more about the Wingman by going to Wired: http://www.wired.com/video/twitter-plans-to-make-money/18173818001
Comments?
Sincerely
George Tran
Author of "The Social Marketing Manifesto"
Success Strategies for Small Businesses using Social Media
www.socialmarketingman.com
www.twitter.com/georgetran
Showing posts with label twitter. Show all posts
Showing posts with label twitter. Show all posts
Monday, April 6, 2009
Thursday, March 19, 2009
Twitter Best Practices
Twitter has gotten a lot of press lately. A lot of people are new to Twitter and are somewhat confused about how to use Twitter.
I've been on Twitter for quite some time and I would like to share with you some of my thoughts on Do's and Don'ts of Twitter.
Twitter Do Nots
* Don't use it as a vehicle to spam your followers. This is not like a mailing list. People want to know more about you, and what you do throughout your day...tips, news, ideas you want to share. I've followed (and subsequently unfollowed) a number of internet marketers and found their practice not to my liking. Most of their tweets are: "I'm selling my stuff for 50% today only." "Buy more of my stuff here". "Buy more of Bob's stuff (I am making a commission from this link)".
This is the quickest way to turn people off. It really shows your followers (and would be followers) your true colors. These people are not about growing their social capital (and good will) but are in it for a quick buck.
* Don't over tweet. While some people are too shy to tweet, some go overboard. Sending 10+ tweets a day tend to wear your followers out. Keep to the relevance of your topic. It's one thing is you are using it to keep in touch with your friends and family, it's another as a marketing/corporate communication tool.
If you have relevant and helpful things to tweet about, by all means.
All I am saying is...respect your follower's time. Take a few minutes to ask yourself "is there value in this tweet for my followers?"
* Don't Spam Follow. There's a growing practice of people Following others with the hope of getting a reciprocal follow. It's not a collectible card game people. The people who do this thinks that having a few thousand people following them means big bucks in their bank account....I don't believe that this is a wise strategy. I would rather real people follow me rather than an artificial crowd of "bots". It's just me.
* Keep your Follow list small. I actually read and care about the people I follow. When I see someone following 3000 people...I know they are not serious about the people they are following. How can you? If it takes you 1 second to read one tweet...and if everyone on average tweets once per day, that's 3000 seconds PER DAY or 500 minutes (over 8 hours) to read. This seems like you're not real or genuine.
Twittering Done The Right Way
Now let's talk about how to use Twitter the Right way; especially to grow your business and make money.
* Share real content and value with your followers. For example, "I've found this really cool widget that saved me a lot of time.." By sharing this sort of information, your followers will come to appreciate and respect your tweets.
* Keep it balanced. Balance your tweets between heavy information with light tweets...for example, "I'm heading out to lunch with Paul. Paul's a great guy who specializes in...."
* Give people credit. Sing other people's praise. If someone does something cool, tweet about it. They will appreciate it, and may in turn follow you.
* Comment often on other people's posts. People like to know their tweets are being heard. It's amazing how much engagement you can ignite by just commenting on someone's tweet. Try it.
* Produce content. Write blogs. Submit your stuff to e-zines. Post on newsgroups, Ning, Facebook groups, etc. Put a twitter signature so people can follow you. In fact, it might be better to just put a twitter link than your website. Add it to your email signature
* Ask questions. Enage your followers. If you are at a supermarket and can't decide between product A vs Product B...tweet about it. "I am looking for...what do you think ?" "I can't decide...which do you think?"
* The world's a stage. Try to make your tweets funny or interesting...Again, give your followers value.
* Have a detailed Bio. Give concise and relevant information about who you are in your bio. Specifically what industry you belong to. What your interests are. Answer this question: "why should I follow you?"
* Post once in a while. Put a reminder on your calendar to post once a week. It really only takes less than 2 minutes when you make a habit of doing it. If you are a beginner...just post something mundane. Like "I am heading out to the supermarket" It's OK.
* Be sure to link to Facebook and Linkedin. Most people are on Facebook and Linkedin these days. Be sure to use the Apps within Facebook and Linkedin to connect your tweets so that tweets from Twitter automatically updates to your Facebook account so your friends on Facebook can see it too.
* Ask people to re-tweet your posts. If you write a newsletter or a blog and you think the content is worth spreading, then pre-make a Tweet for your readers and ask them to "re-tweet" your post to their subscribers. Check out the bottom of this article if you don't know what "re-tweeting" means. (Thanks to Michael Rubin. www.twitter.com/merubin)
Summary: Twitter Best Practices
It's pretty simple really, follow Jesus' Golden Rule: Do onto other's what you want others to do onto yourself.
Imagine chatting with a group of friends or business associates. Ask yourself, "would my comments be appropriate in this group?" If so, tweet it. For example, "Wow, I saw Iron Man, it was a great movie." would be appreciated.
Another suggestion you might want to try is to follow some people who I consider have high social equity on Twitter. Follow these people:
Mari Smith: www.twitter.com/marismith (I love her tweets!)
Robert Grant: www.twitter.com/robertgrant
Kirt Christensen: www.twitter.com/kirtchristensen
John Reese: www.twitter.com/johnreese
Do what successful people do. Copy these people's best practice.
Finally, don't force yourself to tweet. Do what comes natural. I sometimes go for days without tweeting. Some times, I tweet 3-5 times a day. It's all good.
Do you have any other ideas or suggestions? Please add to this post.
You can follow me on Twitter at: www.twitter.com/georgetran
Please help me spread this post.
Please "Pay it Forward". If you find this useful, please re-tweet this in your twitter blog:
"Great article about Twitter Best Practices: http://twurl.nl/4k5znz"
I've been on Twitter for quite some time and I would like to share with you some of my thoughts on Do's and Don'ts of Twitter.
Twitter Do Nots
* Don't use it as a vehicle to spam your followers. This is not like a mailing list. People want to know more about you, and what you do throughout your day...tips, news, ideas you want to share. I've followed (and subsequently unfollowed) a number of internet marketers and found their practice not to my liking. Most of their tweets are: "I'm selling my stuff for 50% today only." "Buy more of my stuff here". "Buy more of Bob's stuff (I am making a commission from this link)".
This is the quickest way to turn people off. It really shows your followers (and would be followers) your true colors. These people are not about growing their social capital (and good will) but are in it for a quick buck.
* Don't over tweet. While some people are too shy to tweet, some go overboard. Sending 10+ tweets a day tend to wear your followers out. Keep to the relevance of your topic. It's one thing is you are using it to keep in touch with your friends and family, it's another as a marketing/corporate communication tool.
If you have relevant and helpful things to tweet about, by all means.
All I am saying is...respect your follower's time. Take a few minutes to ask yourself "is there value in this tweet for my followers?"
* Don't Spam Follow. There's a growing practice of people Following others with the hope of getting a reciprocal follow. It's not a collectible card game people. The people who do this thinks that having a few thousand people following them means big bucks in their bank account....I don't believe that this is a wise strategy. I would rather real people follow me rather than an artificial crowd of "bots". It's just me.
* Keep your Follow list small. I actually read and care about the people I follow. When I see someone following 3000 people...I know they are not serious about the people they are following. How can you? If it takes you 1 second to read one tweet...and if everyone on average tweets once per day, that's 3000 seconds PER DAY or 500 minutes (over 8 hours) to read. This seems like you're not real or genuine.
Twittering Done The Right Way
Now let's talk about how to use Twitter the Right way; especially to grow your business and make money.
* Share real content and value with your followers. For example, "I've found this really cool widget that saved me a lot of time.." By sharing this sort of information, your followers will come to appreciate and respect your tweets.
* Keep it balanced. Balance your tweets between heavy information with light tweets...for example, "I'm heading out to lunch with Paul. Paul's a great guy who specializes in...."
* Give people credit. Sing other people's praise. If someone does something cool, tweet about it. They will appreciate it, and may in turn follow you.
* Comment often on other people's posts. People like to know their tweets are being heard. It's amazing how much engagement you can ignite by just commenting on someone's tweet. Try it.
* Produce content. Write blogs. Submit your stuff to e-zines. Post on newsgroups, Ning, Facebook groups, etc. Put a twitter signature so people can follow you. In fact, it might be better to just put a twitter link than your website. Add it to your email signature
* Ask questions. Enage your followers. If you are at a supermarket and can't decide between product A vs Product B...tweet about it. "I am looking for...what do you think ?" "I can't decide...which do you think?"
* The world's a stage. Try to make your tweets funny or interesting...Again, give your followers value.
* Have a detailed Bio. Give concise and relevant information about who you are in your bio. Specifically what industry you belong to. What your interests are. Answer this question: "why should I follow you?"
* Post once in a while. Put a reminder on your calendar to post once a week. It really only takes less than 2 minutes when you make a habit of doing it. If you are a beginner...just post something mundane. Like "I am heading out to the supermarket" It's OK.
* Be sure to link to Facebook and Linkedin. Most people are on Facebook and Linkedin these days. Be sure to use the Apps within Facebook and Linkedin to connect your tweets so that tweets from Twitter automatically updates to your Facebook account so your friends on Facebook can see it too.
* Ask people to re-tweet your posts. If you write a newsletter or a blog and you think the content is worth spreading, then pre-make a Tweet for your readers and ask them to "re-tweet" your post to their subscribers. Check out the bottom of this article if you don't know what "re-tweeting" means. (Thanks to Michael Rubin. www.twitter.com/merubin)
Summary: Twitter Best Practices
It's pretty simple really, follow Jesus' Golden Rule: Do onto other's what you want others to do onto yourself.
Imagine chatting with a group of friends or business associates. Ask yourself, "would my comments be appropriate in this group?" If so, tweet it. For example, "Wow, I saw Iron Man, it was a great movie." would be appreciated.
Another suggestion you might want to try is to follow some people who I consider have high social equity on Twitter. Follow these people:
Mari Smith: www.twitter.com/marismith (I love her tweets!)
Robert Grant: www.twitter.com/robertgrant
Kirt Christensen: www.twitter.com/kirtchristensen
John Reese: www.twitter.com/johnreese
Do what successful people do. Copy these people's best practice.
Finally, don't force yourself to tweet. Do what comes natural. I sometimes go for days without tweeting. Some times, I tweet 3-5 times a day. It's all good.
Do you have any other ideas or suggestions? Please add to this post.
You can follow me on Twitter at: www.twitter.com/georgetran
Please help me spread this post.
Please "Pay it Forward". If you find this useful, please re-tweet this in your twitter blog:
"Great article about Twitter Best Practices: http://twurl.nl/4k5znz"
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